Public API — Candidate Integrations

Working list of third-party platforms where an Adventive Public API connector or end-user guide would meaningfully expand reach into our publisher and agency customer base. Not every entry is committed work — this is a backlog of opportunities to evaluate as task #33 / #34 / #35 / #41 are picked up.

Audience legend

• Pub — direct-sold and programmatic publishers running Adventive creative
• Agy — media buying / planning agencies pulling campaign performance for clients
• Both — relevant on both sides

Integration model legend

• Native connector — partner builds (or we build) a first-class connector that calls the Public API on the user’s behalf using X-Api-Key + X-Integration-Key
• Sheets / spreadsheet — pulled via Google Sheets / Excel Power Query against REST endpoints
• ELT / pipeline — partner platform schedules pulls and lands data in a warehouse the client owns
• BI direct — BI tool reads JSON/CSV directly via web data connector
• Automation — no-code workflow (Zapier-style) consumes endpoints
• Doc-only — no integration code, just an end-user guide showing how to authenticate and call the API

Candidates

#	Platform	Category	Audience	Why it matters for Adventive	Integration model	Priority
1	Looker Studio (Google Data Studio)	BI / Dashboards	Both	Free, ubiquitous in agencies; existing Adventive Apps Script connector is tracked under task #33. Lowest-friction client-reporting surface we can offer.	Native connector (already exists)	High — task #33
2	Google Sheets	Spreadsheet	Both	”Lingua franca” of agency reporting; analysts copy-paste numbers into client decks. A signed Sheets add-on or IMPORTDATA recipe covers most ad-hoc use.	Sheets / spreadsheet	High — task #35
3	TapClicks	Agency reporting	Agy	Mid-market agency reporting suite with a marketplace of data sources; native Adventive connector unblocks dozens of client-facing dashboards per agency.	Native connector	High — task #34
4	Windsor.ai	Marketing data pipeline	Both	Connector platform with hundreds of marketing destinations (Sheets, BigQuery, Snowflake, Looker, Power BI, etc.). One Adventive source unlocks all of them at once.	ELT / pipeline	Medium — task #41
5	Supermetrics	Marketing data pipeline	Both	The Windsor.ai incumbent — Sheets / Looker Studio / BigQuery / Excel destinations. Publisher partnership = they list us; agency use case = batch pulls into client warehouses.	ELT / pipeline	High
6	Funnel.io	Marketing data pipeline	Agy	Agency-favored ELT with strong normalization layer; relevant when agencies blend Adventive with DSP / search / social spend.	ELT / pipeline	Medium
7	Improvado	Marketing data pipeline	Agy	Enterprise-tier marketing data aggregator targeting holding-company agencies; competitive lever vs. Datorama.	ELT / pipeline	Low — enterprise long-tail
8	Adverity	Marketing data pipeline	Both	Strong publisher-side footprint in EU; pre-built data harmonization that agencies and pub-side BI teams both consume.	ELT / pipeline	Medium
9	Fivetran	Generic ELT	Both	Standard for in-house data teams that want raw Adventive data in Snowflake / BigQuery / Redshift. We supply the connector spec; Fivetran or the customer builds.	ELT / pipeline	Medium
10	Power BI	BI / Dashboards	Both	Microsoft-shop publishers and agencies often standardize on Power BI; native Web/REST data source plus a documented Power Query M template covers it.	BI direct + doc-only	Medium
11	Tableau	BI / Dashboards	Both	Enterprise BI tool; needs a Web Data Connector or tableau-api recipe. Same audience as Power BI but skewed toward larger agencies and publisher analytics teams.	BI direct + doc-only	Medium
12	Domo	BI / Dashboards	Agy	Cloud BI common in mid-market agencies and publisher revenue teams; Workbench or REST connector.	BI direct	Low
13	AgencyAnalytics	Agency reporting	Agy	White-label client-reporting platform popular with SMB and mid-market agencies; lots of Adventive’s smaller agency customers already use it.	Native connector	Medium
14	Whatagraph	Agency reporting	Agy	Same niche as AgencyAnalytics; visual client-report builder. Native source request comes up periodically in support.	Native connector	Low
15	NinjaCat	Agency reporting	Agy	Agency PPC / display reporting suite; relevant where agencies blend Adventive with search/social.	Native connector	Low
16	Salesforce Marketing Cloud Intelligence (Datorama)	Enterprise marketing intelligence	Agy	Enterprise / holding-company agencies standardize on Datorama for cross-channel reporting; high effort, high value per logo.	Native connector / API stream	Low — enterprise long-tail
17	Snowflake / BigQuery (direct)	Data warehouse	Both	Larger publishers and in-house agency data teams want raw rows in their own warehouse. Document a sanctioned pull pattern (scheduled Worker → object storage → external table) so customers don’t reinvent it badly.	Doc-only + reference recipe	Medium
18	Zapier / Make.com	No-code automation	Both	Long-tail use cases — alerts, ticket creation, light data sync. A published REST app on each platform makes Adventive available to non-technical users without us shipping bespoke connectors.	Automation	Medium
19	Slack / Microsoft Teams	Alerting	Both	Scheduled performance digests and pacing alerts delivered as channel messages. Implementable as a small Worker that calls Public API on cron and posts to webhooks; ships as a recipe, not a product.	Doc-only + reference Worker	Low
20	Operative.One	Publisher ad ops	Pub	Publisher-side OMS where direct-sold campaign delivery is reconciled. A read-only Adventive feed of measured delivery would close a known gap in publisher month-end reconciliation.	Native connector	Medium — strategic to publisher segment

How to use this list

When a task in §13 of 07-as-built-runbook.md is picked up:

1. Confirm the audience and priority above still reflect reality (sales / CS may have more recent signal).
2. Decide the integration model — many “guides” are actually doc-only and can be shipped from developer.adventive.com (task #36) without engineering work.
3. For native-connector partnerships (TapClicks, AgencyAnalytics, Whatagraph, NinjaCat, Operative.One, Datorama), confirm whether the partner builds against our spec or we build against theirs — this changes who owns the maintenance burden.
4. File the integration-specific guide under integrations/<vendor-slug>.md in this folder, mirroring windsor-ai.md.

Out of scope (intentionally)

• Google Ads / DV360 / TTD — those are demand-side; Adventive is creative/measurement, not a buying platform.
• FreeWheel / Magnite / Xandr SSP feeds — supply-side ad-server integrations are a separate workstream from the Public API.
• Mediaocean / Prisma — agency media-management; integration is order/IO-level, not measurement-level. Revisit if the product line expands.

Change log

Date	Change
2026-04-30	Initial list. 20 candidates spanning BI, ELT, agency reporting, warehouse, automation, and publisher ad-ops. Three already tracked as tasks #33/#34/#35; Windsor.ai newly added as task #41.